Although the types of applications for eSight® are endless, included below are some of the more common projects where eSight® has been engaged:

Customer Satisfaction - PMG has designed several studies for clients trying to better understand where they stand in terms of customer satisfaction. Similar to our more traditional methods of gathering research, PMG has the philosophy where we measure customer delight rather than satisfaction to truly understand loyalty.

Branding – Using our eSight® service, our clients have been able to determine the strength and position of their brand.

Employee Research – Many companies are moving toward better understanding their most important asset, their employees. Our clients have utilized this service to better position themselves in both employee retention as well as recruitment.

Product Testing – We have given our clients the insight to determine if a new product or service has the potential to be successful.

Website Evaluation – Whether our clients are making slight changes or completely overhauling their websites, many have utilized our website evaluation service. It has allowed our clients to better understand what their web users are looking for in terms of the look, feel, and functionality of their website.