In the manufacturing and technology sectors, there is a growing need for companies to better understand their market. Have you ever stopped to measure where you are right now within your respective target market(s). Analysis of historical sales data and feedback from sales channel(s) is extremely important, but alone it leaves too many questions unanswered. Importantly, it doesn't provide statistically valid, unbiased insight into the behaviours of the companies who buy your products and services. Whether your selling model is distributor-based, through external sales agencies, and/or a direct sales force, understanding what the key drivers are to your customers and target market when selecting a brand is critically important.

The Brand Assessment Report measures your place and positioning in the markets that you presently serve. It is designed to measure the attitudes that your customers and non-customers have with you to a variety of measures and provides tactical insight into how marketing and sales resources should be allocated to attain the best return on investment.

The Brand Assessment Report:

• Measures brand awareness (by market segment)
• Determines the drivers to company and product selection
• Examines the positioning of your company in the market(s) vis-a-vis the competition
• Rates your company and the competition to a variety of product and service measures (ie. customer service, sales service, price, quality, innovation, leadership, availability, etc.)
• Determines the awareness of company marketing and advertising initiatives
• Measures the effectiveness and impact of specific types of marketing and advertising programs
• Identifies who the up-and-comers are in the industry in terms of innovation and service offering
• Identifies opportunities for growth in terms of market segmentation and product diversity
• Evaluates the satisfaction and effectiveness that the market has with the sales channels used to distribute product and service offerings