Evaluating your brand internally is every bit as important as evaluating it externally in the marketplace. Our belief is that a brand is only as strong on the outside as it is on the inside and an Internal Brand Assessment delivers clear insight on the strength of the brand within the organization.

An Internal Brand Assessment measures the perceptions of employees and other key stakeholders throughout the organization to determine how your brand is being delivered and what people see as the strengths and weaknesses of brand delivery.

PMG has developed a program that successfully measures your brand internally amongst key stakeholders within your organization. An Internal Brand Assessment will:

• Examine the brand across various functions and business units throughout your organization
• Measure employee perceptions of what the brand delivers
• Identify gaps between employee and customer perceptions of the brand
• Determine what employees believe is important to improve brand image
• Align marketing and communications efforts across business lines
• Examine values of the organization and how they affect the brand
• Provide a framework for performance and ROI measurements
• Improve employee and stakeholder buy-in to your overall brand strategy
• Instil pride in employees and build loyalty to your organization

An Internal Brand Assessment helps your organization understand where the brand is internally and establishes what needs to be done to bring it to where the organization wants the brand to go.