One of the most significant changes in the research industry over the past decade has been the adoption of online research tools. Online research is quickly becoming the standard for many companies when gathering feedback from the market. Since 1998 PMG has been helping its clients with their online research needs utilizing our proprietary online research service, eSight®.
In terms of delivery, eSight® can be launched either by email, popup invitation or directly linked to a website giving our clients several options.
Utilizing these online research capabilities, many of our clients have implemented studies usually executed using more traditional research methodologies. And additionally, eSight® has many advantages over such research methodologies:
Extensive Reach - As the internet is now an indispensable part of most people’s lives and the kind of numbers you can cover in terms of online participants is massive and continues to grow daily
Precision - Online research allows for easier targeting of respondents across numerous segmentation variables providing you with more reliable data Geographical Independence - Multi-country projects no longer need to be an obstacle to research as you can get in touch with respondents living in any part of the continent or even globally.
Cost effectiveness and Value - Compared to more traditional research methods, online research can be a relatively inexpensive way to conduct large research projects
Reliable - With the absence of face-to-face contact, respondents are more likely to give honest answers in particular when answering sensitive questions.
Fast - Online research can produce results much more quickly when compared to other data collection methods
Interactive - The use of pictures, audio, and video can be an extremely powerful tool when utilizing online research methodologies
Convenience - Respondents can answer questions at a time that is convenient for them. And they have the ability to put a survey down and come back and complete it later at a more convenient time